Is Coca Cola Unsustainable?

When I saw this petition I was thinking the world doesn’t want plastic single use bottles. Then I thought about the health of Coke, and I contemplated healthy drinks as sustainable and wholistic.

The oil of plastic is an issue given the wars fought in its name rather than Tesla free energy.

In the past we used to be able to gain a 5 cents for returning glass bottles. It was nice to drink from glass and the public were encouraged to recycle. I think that in the short term is a better process.

My last point is that I don’t think corporations are capable of true sustainability given the profit motive outweighs the human benefit. Profit is the market signal not sustainability. GDP and economics does not reward true sustainability which would be minimising consumption. Instead through advertising, chemicals, psychological techniques, fear, demand for goods or services is either addicts people, restricts supply and political influence is what maximises profits. Profit is the motivator not human wellbeing. We need a new form of economics that is wholistics and values based where wellbeing and balance is rewarded. This is the true sustainability.


At Davos 2020, Coca-Cola’s head of sustainability, Bea Perez, said that Coca-Cola will not stop producing single-use plastics because consumers “still want them.” She went on to say that it would alienate customers and impact Coca-Cola’s bottom line. “Customers like them because they reseal and are lightweight.”

Needless to say, this is a disheartening thing to hear from the person in charge of sustainability at one of the largest companies in the world. Coca-Cola is one of the worst contributors to plastic pollution, producing about three million tons of plastic packaging a year – equivalent to 200,000 bottles a minute.

In 2019, it was found to be the most polluting brand in a global audit of plastic waste by the charity Break Free from Plastic. Although Coca-Cola has made a pledge to recycle as many plastic bottles as possible by 2030, they are still flagrantly contributing to the world’s plastic waste, at a time when our planet cannot afford for LITERALLY ANYONE to solely be concerned about their cash flow.

Coca-Cola is one of the most profitable companies in the world – they should be able to find a new, sustainable way to bottle their products to the satisfaction of their consumers. It’s the least they can do. Tell Coca-Cola that you DO NOT want them to produce or sell plastic bottles. Sign and Share today to say NO to Coca-Cola’s Plastic Plans.

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